It wasn’t me, it was them.
But still, I’m sad. I went from Microsoft where I really had no core-level belief in their “mission” (if you can call it that) to TGI, where I had – and still have – an absolute core-level belief in their mission. What the Gottman Institute does for couples and relationships is astounding, and wonderful, and life-changing, and I am so incredibly proud to have been part of that.
Like many companies that evolve from passion and a deep commitment to a good cause, TGI grew as a business almost in spite of itself. It grew because John’s sound research and Julie’s amazing clinical ability are exemplary, and because people relate to– and many people desperately need -- what they have to offer.
To their credit, they didn’t bring in a bunch of MBAs to run the business. But I don’t think they were ready for me. I came in with extensive business experience, from product development to marketing to training to project management, and for a year I was in constant “C’mon! We can DO this!” mode. “Let’s re-brand! Let’s market! Let’s offer our trainings online! Let’s get our products on the front table at Barnes & Noble! Let’s develop a strong social media presence!” (That, we did, and it is rocking, thanks to a few very passionate people.)
They’ll get there, but first they had to make some tough cuts. As much as I hate losing that job, I agree with where they made the cuts – at the department head/director level. Now they have a core team of people who can go head-down and work hard at building the business from the ground up. The passion for the mission is still very much there. But now they have to grow the business.
They’ll grow again and they’ll need strong leadership… and just like a jilted lover, I’ll be there when that time comes.
For now, I’m at the very beginning stages of my next venture – and adventure. I’m going to start my own business! You’ll be hearing more as my plans percolate, but suffice it to say that there’s a reason that www.carolsnider.com was available!