What proportion of “mankind” can afford $110 jeans?
Seriously? “ALL MANKIND”? I don’t think so! Seven Jeans Company, when’s the last time you gave any thought to, say, Somalia, Zimbabwe, Bangladesh, or Rwanda?
This is bad marketing at its worst, in my opinion. It’s pompous, snotty, holier-than-thou, completely out-of-touch, and – well, a blatant, bold-faced, insulting lie.
(And really, who even uses the term “mankind” anymore?!)